In one of their recent advertising campaigns German car manufacturer Audi
takes a swing at their competitors in the luxury car segment; BMW
. In this series of ads we meet the leisure class dysfunctional family with the old man driving a Mercedes, the cocky unsympathetic brother driving a BMW, the dork brother in his Lexus and the very sympathetic Audi driver. On the Meet the Beckers
website you can see the videos and read more about the family. I like ads with attitude and this campaign is one of them - so check it out!