International gambling company Ladbrokes
started to hand out condoms with their company logotype and short messages like "Don't play with fire - Play with us!" and "Go all in - but play it safe!". To the Swedish newspaper Aftonbladet
, Ladbrokes chief in Sweden Andreas Gillberg says that "We came to think about the fact that condoms - just like Ladbrokes - is all about safe transactions. Just like our games, it's about excitement and safety at the same time". This advertising campaign was aimed toward college- and university students all around Sweden and to me it's both intelligent and funny. Depicted bellow is three packs of Ladbrokes condoms - the text in Swedish says something like "Safe plays since 1886".